As brand custodians we are obsessed with Brand Architecture, Brand Identity, Brand Personality & Brand Behavior. We focus a lot on the semiotics, communication, packaging etc.
But are we obsessed enough with the role of Temple Ingredients & Temple Products in the brand craft?
A few brands are!
Using examples of Dove, Nivea, Dettol, Loreal, Lancome, Bajaj Pulsar etc; this thought-piece aims to instigate implications for brand custodians on thinking their Temple strategy. #wolfSIGHTS
Temple Ingredient & Temple Product are terms coined by @wolfzhowl to create a handle for driving home the importance of this strategic approach.
There are a few strategic instigations for brands like Parachute & Dettol, based on this approach as well.
Another thing brand custodians can possibly think of, is using digital media to socialize and drive home their temple ingredient & temple product advantages.
What perhaps could be a second thought piece on this is service brands and do they have a temple service that can anchor their brand in?
Note: Temple Strategy is a thought-piece crafted as one of the 5 instigative pieces for “The Howl”. #The Howl is a strategic instigations news letter by @wolfzhowl mailed to brand custodians every full moon.
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Kalyan Challapalli 