What Game of Thrones Teaches Us About Content Marketing

Game Of Thrones – one of the most successful all time HBO series does not take its success lightly and rest on its laurels.

There seem to be some hardcore strategic efforts into its seasons’ pre-launch.

Here’s a strategic instigation from @wolfzhowl trying to decode & retro-organize the approach behind their 2015 season’s pre-launch content marketing strategy efforts. #wolfSIGHTS

The deck primarily focuses on Game of Thrones, followed by an at best sketchy capture of the Indian Premier League of Cricket’s (IPL’s) efforts at pre-launch content marketing efforts for the 2015 season.

While the analysis of IPL has not been as robust as GoT, we have also studied the individual team efforts in detail (not included in this deck – for reasons of manicuring the length of the deck). Our biggest findings seem to be that IPL actually has pretty decent content – which is not well distributed and well socialized, while better content assets can be developed indigenously and also by borrowing examples from GoT.

Note: GAME OF THRONES  – content marketing strategy instigations is a thought-piece crafted as one of the 5 components of “The Howl”. #TheHowl is a strategic instigations newsletter from @wolfzhowl shared with brand custodians every full moon.

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