What Game of Thrones Teaches Us About Content Marketing

Game Of Thrones – one of the most successful all time HBO series does not take its success lightly and rest on its laurels.

There seem to be some hardcore strategic efforts into its seasons’ pre-launch.

Here’s a strategic instigation from @wolfzhowl trying to decode & retro-organize the approach behind their 2015 season’s pre-launch content marketing strategy efforts. #wolfSIGHTS

The deck primarily focuses on Game of Thrones, followed by an at best sketchy capture of the Indian Premier League of Cricket’s (IPL’s) efforts at pre-launch content marketing efforts for the 2015 season.

While the analysis of IPL has not been as robust as GoT, we have also studied the individual team efforts in detail (not included in this deck – for reasons of manicuring the length of the deck). Our biggest findings seem to be that IPL actually has pretty decent content – which is not well distributed and well socialized, while better content assets can be developed indigenously and also by borrowing examples from GoT.

Note: GAME OF THRONES  – content marketing strategy instigations is a thought-piece crafted as one of the 5 components of “The Howl”. #TheHowl is a strategic instigations newsletter from @wolfzhowl shared with brand custodians every full moon.

If you desire to be on the mailing list, please send us a howl at intelligence@wolfzhowl.com

Facebook: Winning in Semi-Urban / Rural India

Facebook is a platform which is getting adopted in India with voracious appetite. Announcement of internet.org etc; only showcases how hungry platforms are to become the default window to the world for Indians.

However there are socio-cultural behaviors which impede this adoption and most importantly restrict active participation in semi-urban & rural India. #stratalogues 2013.

Social media in semi-urban & rural India – even among those adopted is a consumption platform and not a sharing/participation platform. This makes the platform itself less sticky for these users and also lower participation makes it a non-engagement /non-interaction medium, making it less attractive for marketers to deploy it for targeting their semi-urban/rural users. #wolfSIGHTS

This presentation aims to instigate Facebook to adopt certain measures which shall enable it to increase more active participation rather than passive consumption amongst its semi-urban & rural user base in India.

Note: This strategy deck has been crafted as one of the 5 thought-pieces for “The Howl” #TheHowl is a strategic instigation letter shared with marketers & other partners of @wolfzhowl every full moon.

If you want to be part of the mailing list, please write to us at intelligence@wolfzhowl.com

Complete Consumer Engagement Strategy in the Digital Age

Digital media is practically reinventing itself everyday and evolving with every nano-innovation and we could quite easily end up chasing the media and find ourselves nowhere.

The job of marketers and brand custodians has just become that much tougher since along with the opportunity that this new media brings there is also confusion. How does one ensure that it is one seamless brand that is communicating and interacting across traditional media and new media? How does one ensure that it is one imagery the brand is building across such fragmented media, with each platform, each medium unique in its behaviour?

Pause! It is important to pause and take stock of your brand’s larger purpose – what your brand promise is and who your key consumers are. If you approach the orchestration of your brand across media with the single filter of ensuring that your brand promise/purpose is lived, experienced by them, then while you adapt and operate with the specific medium/platform unique insights, you also end up ensuring that you have one brand image that you are building.

Digital media is not just about a few posts, lots of likes and optimising your advertising. Neither is digital media a replacement for your other media initiatives.

Digital media offers a unique opportunity to interact with and engage people throughout the year and not just have media-bursts based relationship. It enables a brand to help people with a multitude of issues that they might have, which your brand/category can help them solve.

It is important not to get carried away with words like “its an interactive/engagement medium” unlike traditional media. It is more important to figure out what you want to engage with and interact about with them.

Here’s a strategic instigation at orchestrating your brand across media, while leveraging the unique advantages that each medium/platform has to offer.

A strategic instigation to create an ecosystem with your initiatives on each medium adds back to the other and you have a continuous, complete consumer engagement strategy in place.

Link

Facebook “shared photo album” deployed for brands.

Facebook “shared photo album” deployed for brands.

A strategic provocation by wolfzhowl on how Facebook’s latest feature “shared photo album” deployed can be deployed by brands.

Digital is a medium which is even more about human emotion & human behaviour. Hence you should identify the behaviour insights of the human being using the technology & channel first before mining and utilising the equally important channel insights/mechanics. However the sequence always has to be human being first. This provocation is an apt example of the same 🙂