Facebook: Winning in Semi-Urban / Rural India

Facebook is a platform which is getting adopted in India with voracious appetite. Announcement of internet.org etc; only showcases how hungry platforms are to become the default window to the world for Indians.

However there are socio-cultural behaviors which impede this adoption and most importantly restrict active participation in semi-urban & rural India. #stratalogues 2013.

Social media in semi-urban & rural India – even among those adopted is a consumption platform and not a sharing/participation platform. This makes the platform itself less sticky for these users and also lower participation makes it a non-engagement /non-interaction medium, making it less attractive for marketers to deploy it for targeting their semi-urban/rural users. #wolfSIGHTS

This presentation aims to instigate Facebook to adopt certain measures which shall enable it to increase more active participation rather than passive consumption amongst its semi-urban & rural user base in India.

Note: This strategy deck has been crafted as one of the 5 thought-pieces for “The Howl” #TheHowl is a strategic instigation letter shared with marketers & other partners of @wolfzhowl every full moon.

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Facebook “shared photo album” deployed for brands.

Facebook “shared photo album” deployed for brands.

A strategic provocation by wolfzhowl on how Facebook’s latest feature “shared photo album” deployed can be deployed by brands.

Digital is a medium which is even more about human emotion & human behaviour. Hence you should identify the behaviour insights of the human being using the technology & channel first before mining and utilising the equally important channel insights/mechanics. However the sequence always has to be human being first. This provocation is an apt example of the same 🙂