Temple Strategy for Brands

As brand custodians we are obsessed with Brand Architecture, Brand Identity, Brand Personality & Brand Behavior. We focus a lot on the semiotics, communication, packaging etc.

But are we obsessed enough with the role of Temple Ingredients & Temple Products in the brand craft?

A few brands are!

Using examples of Dove, Nivea, Dettol, Loreal, Lancome, Bajaj Pulsar etc; this thought-piece aims to instigate implications for brand custodians on thinking their Temple strategy.   #wolfSIGHTS

Temple Ingredient & Temple Product are terms coined by @wolfzhowl to create a handle for driving home the importance of this strategic approach.

There are a few strategic instigations for brands like Parachute & Dettol, based on this approach as well.

Another thing brand custodians can possibly think of, is using digital media to socialize and drive home their temple ingredient & temple product advantages.

What perhaps could be a second thought piece on this is service brands and do they have a temple service that can anchor their brand in?

Note: Temple Strategy is a thought-piece crafted as one of the 5 instigative pieces for “The Howl”. #The Howl is a strategic instigations news letter by @wolfzhowl mailed to brand custodians every full moon.

If you want to be a part of the mailing list, please send us a request at intelligence@wolfzhowl.com

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Facebook “shared photo album” deployed for brands.

Facebook “shared photo album” deployed for brands.

A strategic provocation by wolfzhowl on how Facebook’s latest feature “shared photo album” deployed can be deployed by brands.

Digital is a medium which is even more about human emotion & human behaviour. Hence you should identify the behaviour insights of the human being using the technology & channel first before mining and utilising the equally important channel insights/mechanics. However the sequence always has to be human being first. This provocation is an apt example of the same 🙂