Facebook is a platform which is getting adopted in India with voracious appetite. Announcement of internet.org etc; only showcases how hungry platforms are to become the default window to the world for Indians.
However there are socio-cultural behaviors which impede this adoption and most importantly restrict active participation in semi-urban & rural India. #stratalogues 2013.
Social media in semi-urban & rural India – even among those adopted is a consumption platform and not a sharing/participation platform. This makes the platform itself less sticky for these users and also lower participation makes it a non-engagement /non-interaction medium, making it less attractive for marketers to deploy it for targeting their semi-urban/rural users. #wolfSIGHTS
This presentation aims to instigate Facebook to adopt certain measures which shall enable it to increase more active participation rather than passive consumption amongst its semi-urban & rural user base in India.
Note: This strategy deck has been crafted as one of the 5 thought-pieces for “The Howl” #TheHowl is a strategic instigation letter shared with marketers & other partners of @wolfzhowl every full moon.
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